Tag: social media marketing
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Memes! Memes Everywhere!
How does the saying go again? In today’s society you will often find this unique form of communication called memes. Either causing a laugh, expressing feelings, thoughts, ideas or bringing awareness to a cause, memes form a large part of the online culture we know today. What are Memes? According to Merriam-Webster, memes are defined…
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Understanding Warby Parkers Success
Understanding Warby Parker’s success Hi everyone! Today we will be discussing the interesting case study of Warby Parker and how they changed the eyewear market. To understand Warby Parker’s success we must start at the foundations of consumer behavior. According to Valentin Radu “Consumer behavior is the study of consumers and the processes they use to…